Digitalization is one of the key factors that play a role in a company’s growth. It truly is more than the elimination of old fashioned paper and applying computers to log data – it is about creating a new technique of doing business that focuses on client satisfaction, internal communication, and the stream details. It is regarding being more effective, gaining visibility over provider spend and making decisions with accurate numbers, and connecting your complete team to a common mission that drives scalable growth.

It is a dynamic method that alterations the ways firms create and capture worth in the marketplace. Additionally, it may accelerate the obsolescence of a firm’s current business model (BM). As digitalization has the potential to influence a company’s competitive status, firms has to be constantly conscious of digitalization’s impact on their BMs and the adjoining business environment.

To explore the affect of digitalization on a firm’s BM, qualitative empirical data were collected from 12 interviewees doing work in two distinct industries, vehicle and mass media. Due to the fact that both equally industries are seen as different organization models, this research design and style allowed for a great in-depth comparison of how digitalization impacts the building blocks of any firm’s BM.

The selection interviews revealed that inside the media market, the impact of digitalization was felt most clearly in terms of value creation and worth capture elements. This was chiefly due to the fact that the mass media industry locations strong focus on the customer channel, thereby causing digitalization to have an early on impact on the company’s BM.

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